It looks like we raced away from the starting line at great speed, but we've slowed to a halt again.
Some stats to date
2676 ad impressions - 58 clicks = 2.17%
(though I have started optimising this slightly with ad variations)
58 clicks - 2 sales (yes, still only 2 sales)
Though thanks to Seamaster at A4U the Amazon commission is higher at a whopping £1.88 rather than £1 (total commission of £5.00)
So , we're just in to negative figures currently but hopefully when the site is indexed I can reduce the ppc and rely a little more on natural search traffic. This is usually the stage where I start to panic a little - some sites work and some fail. I'm not experienced enough to know which ones before I try yet. However one thing is certain, if you don't try it, they will definitely fail.
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